CRM and Operations Audit for Advisory Firms
You know the data is messy. You just don't know where.
A written report of what needs fixing in your CRM and your operations, and what to fix first.
The CRM and Operations Audit is a review by Solution Driven Technology of a financial advisory firm's CRM data and daily operations, ending in a written findings report and a prioritized list of fixes. Duplicate records, blank fields and manual workarounds build up, and nobody has time to go looking for them. Most engagements with SDT begin with the audit.
What does the CRM and operations audit review?
Your CRM is the system that holds your client records. The audit looks at the data inside it and at the work that happens around it.
- CRM data quality: duplicates, blank fields your firm requires, household and contact relationships, invalid or incomplete emails, phones and addresses. A household is the group of contacts your firm serves together, so the audit checks that every contact sits under the right household.
- Manual processes that could be automated. Work your staff do by hand that a system could do for them.
- Systems that do not talk to each other. Places where someone retypes the same information into a second tool.
- Reporting gaps. Questions about the practice that nobody can answer without a manual count.
- Whether your current tools and workflows would clear your firm's compliance review.
What do you receive from the audit?
- A written findings report showing what needs attention.
- A prioritized list of fixes.
The Salesforce data cleanup is this approach applied across a firm with many offices. SDT built an automated Salesforce household data cleanup and validation, the Master Household Cleanup, and runs it for multiple Carson Wealth locations. It reviews every household in Salesforce and reports only the records that need attention. See the Salesforce data cleanup for advisory firms
More questions
What does the CRM and operations audit involve?
The audit reviews your CRM data quality: duplicates, blank fields your firm requires, household and contact relationships, and invalid emails, phones and addresses. It also looks at manual processes that could be automated, systems that do not talk to each other, reporting gaps, and whether current tools and workflows would clear your firm's compliance review. You receive a written findings report and a prioritized list of fixes.
How do engagements work?
Most engagements begin with a CRM and operations audit: a review of your CRM data quality, manual processes, systems that do not talk to each other, reporting gaps, and whether current tools would clear your firm's compliance review. You receive a written findings report and a prioritized list of fixes. Then the work is built and goes through your firm's compliance review before it goes live.
What is a household in the CRM?
A household is the group of contacts your firm serves together.
Start with the audit.
Tell us about your firm and the CRM you use, and we will set up the audit.