CRM and Operations Audit for Advisory Firms
You know what needs fixing in your CRM and your operations, and what to fix first.
You know the data is messy. You just don't know where.
Duplicate records, blank fields and manual workarounds build up, and nobody has time to go looking for them. The audit is the first step of working with SDT. It reviews your CRM and your operations and puts the findings in your hands in writing.
What the audit reviews
Your CRM is the system that holds your client records. The audit looks at the data inside it and at the work that happens around it.
- CRM data quality: duplicates, blank fields your firm requires, household and contact relationships, invalid or incomplete emails, phones and addresses. A household is the group of contacts your firm serves together, so the audit checks that every contact sits under the right household.
- Manual processes that could be automated. Work your staff do by hand that a system could do for them.
- Systems that do not talk to each other. Places where someone retypes the same information into a second tool.
- Reporting gaps. Questions about the practice that nobody can answer without a manual count.
- Whether your current tools and workflows would clear your firm's compliance review.
What you receive
- A written findings report showing what needs attention.
- A prioritized list of fixes.
The Carson Household Cleanup is this approach applied across a firm with many offices. SDT built an automated household data cleanup and validation for Carson Wealth advisors. It reviews every household in Salesforce and reports only the records that need attention. See the Carson Household Cleanup
Start with the audit.
Tell us about your firm and the CRM you use, and we will set up the audit.